Place Branding
Diagnosis of the region
A course by Studio A , Branding Consultant
About the video: Diagnosis of the region
Overview
“This lesson aims to know in depth the place with which you will work the brand. For this we will give you the guidelines that you must follow to start your research and you can identify the strengths and weaknesses of the chosen place. ”
In this video lesson Studio A addresses the topic: Diagnosis of the region, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.
Partial transcription of the video
“Hello again, we already saw in lesson above how to develop a brief. In this lesson we will delve into about brand diagnosis. It is necessary that we know the region in depth to get the most relevant from it. The brand diagnostic process takes several weeks or even a couple of months. Now I will show you in a rather short how to develop a diagnosis. Come with me. The objective of this diagnosis is to identify what makes the region of Ayacucho unique . You will serve as an example and you can replicate it later for any place. First, we need to know what the hearings tell us. And here we will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Place Branding
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Marketing
Studio A
A course by Studio A
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
- 99% positive reviews (91)
- 1,350 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
