Marketing Strategy for Your First Online Store

A course by Jorge García Gómez
Digital Marketing Consultant. Madrid, Spain.
Joined June 2012
, Digital Marketing Consultant

Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy

  • Spanish with subtitles in English
  • 100% positive reviews (32)
  • 927 students

Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy



Spanish with subtitles in English
  • 100% positive reviews (32)
  • 927 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 lessons (2h 24m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

The online sphere is a great place for any business as it allows for a 24/7 "storefront" display. Jorge García, consultant and cofounder of Marketing Paradise, is an e-commerce expert who helps online businesses achieve profitability, scalability, and sustainability.

In this course, learn to practically design organized marketing plans for online businesses, from the strategies themselves right down to their execution. Define your target audience, get to know the available channels for your online store, and learn how to choose which will give you the best visibility and expand your business venture.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Designing Your E-commerce Strategy
  • U3
    U3. Executing Our Plan
  • U4
    U4. Measuring Our Plan
  • FP
    FP Final Project
View details

Start the course by getting to know Jorge García. He tells you a little bit about himself and how he ended up in digital marketing. He also talks about his first experiences in the online world and the experts who have influenced him throughout his career.

Kick things off with the fundamentals of an optimized e-commerce platform before defining your target audience's profile. Explore the wide variety of marketing channels available and decide which to work with and in what way.

Now it's time to put your plan into action! Study key SEO words to improve your positioning on Google. Design the content for your blog to achieve the correct balance between search engine demand and your products. Now do the same but this time for social media, defining roles and topics of conversation. Look at how to make the most of marketing emails and automatic sending

Wrap things up with an evaluation of your work. To do this, Jorge shows you the basic metrics of an online store and how to configure a performance panel for analyzing stats per device, shopping cart abandonment, percentage of the conversation, and more.

What is this course's project?

Devise a marketing strategy for you online store following a professional methodology.

Who is it for?

Anyone thinking of starting an online store or wanting to boost their e-commerce sales, as well as marketing professionals who want to familiarize themselves with the strategies and characteristics of online business models.

What you need

Basic knowledge of social networks such as Facebook and Instagram is recommended for this course.

In terms of materials, all you need is a computer with Google Analytics so that your teacher can explain how to interpret the stats and how to get the most out of it.


Reviews

927 Students
32 Reviews
100% Positive ratings

Jorge García Gómez

A course by Jorge García Gómez

TeacherPro
Digital Marketing Consultant

Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.

He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Designing Your E-commerce Strategy

    • How to Have an E-commerce Ready to Sell
    • Knowing Our Audience
    • Marketing Channels for an E-commerce: Overview
  • U3

    Executing Our Plan

    • SEO Positioning: Basic Fundamentals
    • SEO Positioning: Practical Workshop 1
    • SEO Positioning: Practical Workshop 2
    • Content Plan For Your Blog: Getting to Know the Channel
    • Content Plan For Your Blog: Creating Your Calendar
    • Social Media Plan: Designing the Strategy
    • Social Media Plan: Landing the Calendar
    • Email Marketing Plan: Types of Strategies
    • Email Marketing Plan: Planning Your Shipments
  • U4

    Measuring Our Plan

    • Basic Analytics
    • Creation of Your Analytics Panel
  • FP

    Final Project

    • Introduction to Marketing for Online Businesses

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Marketing Strategy for Your First Online Store. A Marketing, and Business course by Jorge García Gómez

Marketing Strategy for Your First Online Store

A course by Jorge García Gómez
Digital Marketing Consultant. Madrid, Spain.
Joined June 2012
  • 100% positive reviews (32)
  • 927 students