Marketing Strategy for Your First Online Store
A course by Jorge García Gómez
Digital Marketing Consultant.
Madrid, Spain.
Joined June 2012
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, Digital Marketing Consultant
Joined June 2012
Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy
- Spanish with subtitles in English
- 99% positive reviews (82)
- 2357 students
Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy
Joined June 2012
The online sphere is a great place for any business as it allows for a 24/7 "storefront" display. Jorge García, consultant and cofounder of Marketing Paradise, is an e-commerce expert who helps online businesses achieve profitability, scalability, and sustainability.
In this course, learn to practically design organized marketing plans for online businesses, from the strategies themselves right down to their execution. Define your target audience, get to know the available channels for your online store, and learn how to choose which will give you the best visibility and expand your business venture.
What will you learn in this online course?
16 lessons & 18 downloads
- 99% positive reviews (82)
- 2357 students
- 16 lessons (2h 24m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Devise a marketing strategy for you online store following a professional methodology.
Who is this online course for?
Anyone thinking of starting an online store or wanting to boost their e-commerce sales, as well as marketing professionals who want to familiarize themselves with the strategies and characteristics of online business models.
Requirements and materials
Basic knowledge of social networks such as Facebook and Instagram is recommended for this course.
In terms of materials, all you need is a computer with Google Analytics so that your teacher can explain how to interpret the stats and how to get the most out of it.
Reviews
A course by Jorge García Gómez
Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.
He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Designing Your E-commerce Strategy
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How to Have an E-commerce Ready to Sell
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Knowing Our Audience
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Marketing Channels for an E-commerce: Overview
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U3
Executing Our Plan
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SEO Positioning: Basic Fundamentals
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SEO Positioning: Practical Workshop 1
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SEO Positioning: Practical Workshop 2
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Content Plan For Your Blog: Getting to Know the Channel
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Content Plan For Your Blog: Creating Your Calendar
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Social Media Plan: Designing the Strategy
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Social Media Plan: Landing the Calendar
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Email Marketing Plan: Types of Strategies
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Email Marketing Plan: Planning Your Shipments
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U4
Measuring Our Plan
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Basic Analytics
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Creation of Your Analytics Panel
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FP
Final project
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Introduction to Marketing for Online Businesses
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
cv6wc22cn7
The course looks great, however the experience with the course for an English speaking person is not great. The illustrations, additional resources provided are in Spanish, making it very difficult to learn and follow, and apply the content provided. I find that the course is not accommodative and the target audience is not meant for the English speaking user, however will be great for the Spanish community. The advertisement, for translation in English and other languages is really misleading.
jpfoster
The course is very methodical and goes through all the steps one should take very clearly.
amsa93for
Curso organizado y con buenos métodos
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estelarivero
Tiene muchos contenidos en recursos adicionales que hay que consultar externamente
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benjyceronsoto
Es un curso muy completo para realmente lograr un plan. Los recursos que brinda son de mucha ayuda.
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