Marketing Strategy for Your First Online Store

A course by Jorge García Gómez
Digital Marketing Consultant. Madrid, Spain.
Joined June 2012
, Digital Marketing Consultant

Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy

  • Spanish with subtitles in English
  • 100% positive reviews (32)
  • 927 students

Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy

Spanish with subtitles in English
  • 100% positive reviews (32)
  • 927 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 lessons (2h 24m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

The online sphere is a great place for any business as it allows for a 24/7 "storefront" display. Jorge García, consultant and cofounder of Marketing Paradise, is an e-commerce expert who helps online businesses achieve profitability, scalability, and sustainability.

In this course, learn to practically design organized marketing plans for online businesses, from the strategies themselves right down to their execution. Define your target audience, get to know the available channels for your online store, and learn how to choose which will give you the best visibility and expand your business venture.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Designing Your E-commerce Strategy
  • U3
    U3. Executing Our Plan
  • U4
    U4. Measuring Our Plan
  • FP
    FP Final Project
View details

Start the course by getting to know Jorge García. He tells you a little bit about himself and how he ended up in digital marketing. He also talks about his first experiences in the online world and the experts who have influenced him throughout his career.

Kick things off with the fundamentals of an optimized e-commerce platform before defining your target audience's profile. Explore the wide variety of marketing channels available and decide which to work with and in what way.

Now it's time to put your plan into action! Study key SEO words to improve your positioning on Google. Design the content for your blog to achieve the correct balance between search engine demand and your products. Now do the same but this time for social media, defining roles and topics of conversation. Look at how to make the most of marketing emails and automatic sending

Wrap things up with an evaluation of your work. To do this, Jorge shows you the basic metrics of an online store and how to configure a performance panel for analyzing stats per device, shopping cart abandonment, percentage of the conversation, and more.

What is this course's project?

Devise a marketing strategy for you online store following a professional methodology.

Who is it for?

Anyone thinking of starting an online store or wanting to boost their e-commerce sales, as well as marketing professionals who want to familiarize themselves with the strategies and characteristics of online business models.

What you need

Basic knowledge of social networks such as Facebook and Instagram is recommended for this course.

In terms of materials, all you need is a computer with Google Analytics so that your teacher can explain how to interpret the stats and how to get the most out of it.


927 Students
32 Reviews
100% Positive ratings

Jorge García Gómez

A course by Jorge García Gómez

Digital Marketing Consultant

Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.

He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.


  • U1


    • Presentation
    • Influences
  • U2

    Designing Your E-commerce Strategy

    • How to Have an E-commerce Ready to Sell
    • Knowing Our Audience
    • Marketing Channels for an E-commerce: Overview
  • U3

    Executing Our Plan

    • SEO Positioning: Basic Fundamentals
    • SEO Positioning: Practical Workshop 1
    • SEO Positioning: Practical Workshop 2
    • Content Plan For Your Blog: Getting to Know the Channel
    • Content Plan For Your Blog: Creating Your Calendar
    • Social Media Plan: Designing the Strategy
    • Social Media Plan: Landing the Calendar
    • Email Marketing Plan: Types of Strategies
    • Email Marketing Plan: Planning Your Shipments
  • U4

    Measuring Our Plan

    • Basic Analytics
    • Creation of Your Analytics Panel
  • FP

    Final Project

    • Introduction to Marketing for Online Businesses

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Marketing Strategy for Your First Online Store. A Marketing, and Business course by Jorge García Gómez

Marketing Strategy for Your First Online Store

A course by Jorge García Gómez
Digital Marketing Consultant. Madrid, Spain.
Joined June 2012
  • 100% positive reviews (32)
  • 927 students