Marketing Strategy for Your First Online Store
A course by Jorge García GómezDigital Marketing Consultant
A course by Jorge García Gómez, Digital Marketing Consultant
Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy
The online sphere is a great place for any business as it allows for a 24/7 "storefront" display. Jorge García, consultant and cofounder of Marketing Paradise, is an e-commerce expert who helps online businesses achieve profitability, scalability, and sustainability.
In this course, learn to practically design organized marketing plans for online businesses, from the strategies themselves right down to their execution. Define your target audience, get to know the available channels for your online store, and learn how to choose which will give you the best visibility and expand your business venture.
What will you learn in this online course?
16 lessons & 18 downloads
How to Have an E-commerce Ready to Sell
10 minutes, 12 seconds
Knowing Our Audience
5 minutes, 20 seconds
Marketing Channels for an E-commerce: Overview
14 minutes, 59 seconds
SEO Positioning: Basic Fundamentals
1 minute, 50 seconds
SEO Positioning: Practical Workshop 1
15 minutes, 3 seconds
SEO Positioning: Practical Workshop 2
13 minutes, 48 seconds
What's included in this course?
Start the course by getting to know Jorge García. He tells you a little bit about himself and how he ended up in digital marketing. He also talks about his first experiences in the online world and the experts who have influenced him throughout his career.
Kick things off with the fundamentals of an optimized e-commerce platform before defining your target audience's profile. Explore the wide variety of marketing channels available and decide which to work with and in what way.
Now it's time to put your plan into action! Study key SEO words to improve your positioning on Google. Design the content for your blog to achieve the correct balance between search engine demand and your products. Now do the same but this time for social media, defining roles and topics of conversation. Look at how to make the most of marketing emails and automatic sending
Wrap things up with an evaluation of your work. To do this, Jorge shows you the basic metrics of an online store and how to configure a performance panel for analyzing stats per device, shopping cart abandonment, percentage of the conversation, and more.
What is this course's project?
Devise a marketing strategy for you online store following a professional methodology.
Who is this online course for?
Anyone thinking of starting an online store or wanting to boost their e-commerce sales, as well as marketing professionals who want to familiarize themselves with the strategies and characteristics of online business models.
Requirements and materials
Basic knowledge of social networks such as Facebook and Instagram is recommended for this course.
In terms of materials, all you need is a computer with Google Analytics so that your teacher can explain how to interpret the stats and how to get the most out of it.
Reviews
- 1 year ago
muy interesante me esta gustando.
- 2 years ago
1-Muy básico, tanto que no podrías hacer mucho con este curso 2-Ha quedado un poco desactualizado al 2025. 3-Estoy explorando otras webs e incluso recomendando bootcamps, he sido usuario por muchos tiempo de webs educativas y la verdad es que nunca logras nieves avanzados de conocimiento con estos cursos.
- 2 years ago
Curso claro y directo. Ayuda a definir varias áreas para su marca. Sentí un poco de falta de profundizar un poco más en la parte del SEO, pero posiblemente sea por mi experiencia limitada en el constructor de páginas que utilizo para mi ecommerce. Pero en general el curso ayuda bastante. El autor tiene una buena velocidad de charla que deja el curso tranquilo de escuchar, deje disponible mucho material extra que tambien ayuda...
- 2 years ago
Buen curso, toca detalladamente cada canal de marketing digital. Con el tiempo ha quedado un poco desactualizado...
- 2 years ago
Malísimo. No te dice nada. No te da herramientas reales para generar contenido, te explica un par de páginas de forma básica. No lo recomiendo. Además, menciona recursos adicionales que no están.
He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Designing Your E-commerce Strategy
- How to Have an E-commerce Ready to Sell
- Knowing Our Audience
- Marketing Channels for an E-commerce: Overview
- U3
Executing Our Plan
- SEO Positioning: Basic Fundamentals
- SEO Positioning: Practical Workshop 1
- SEO Positioning: Practical Workshop 2
- Content Plan For Your Blog: Getting to Know the Channel
- Content Plan For Your Blog: Creating Your Calendar
- Social Media Plan: Designing the Strategy
- Social Media Plan: Landing the Calendar
- Email Marketing Plan: Types of Strategies
- Email Marketing Plan: Planning Your Shipments
- U4
Measuring Our Plan
- Basic Analytics
- Creation of Your Analytics Panel
- FP
Final project
- Introduction to Marketing for Online Businesses
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to design digital marketing strategies, optimize online stores, apply SEO, manage email and social media campaigns, use Google Analytics and Data Studio, and segment audiences to boost conversions and sales in e-commerce.
Yes, the course is designed for those with basic knowledge of digital marketing or e-commerce who want to deepen their skills in advanced tools, strategies, and analytics for managing campaigns and online stores.
It’s recommended to have prior knowledge of digital marketing or e-commerce, as the content targets an intermediate level and covers advanced tools and concepts.
The course covers key tools like Google Analytics, Google Data Studio, WooCommerce, Facebook Ads, Google Ads Keyword Planner, and email marketing platforms.
You’ll learn how to research and select keywords, organize website structure, optimize product listings, create relevant content, and analyze SEO metrics to increase your e-commerce’s visibility and traffic.
Yes, the course includes techniques to define, segment, and validate target audiences, create buyer persona profiles, and tailor marketing strategies based on customer interests and behavior.
Yes, you’ll learn to design email marketing campaigns, segment audiences, optimize recurring emails, and analyze results to improve conversions and customer loyalty.