Creation of an Original Logo from Scratch
The keys to a successful logo
A course by Tatabi Studio, A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: The keys to a successful logo
Overview
“There are historical logos, which survive the passage of time and are recognized throughout the world. In this lesson we will analyze what you must take into account to create a quality logo. ”
In this video lesson Tatabi Studio addresses the topic: The keys to a successful logo, which is part of the Domestika online course: Creation of an Original Logo from Scratch. Learn the keys to creating brand images that tell stories.
Partial transcription of the video
“What defines a successful logo? I'll explain the criteria your logo needs to fulfill to be considered well-designed. Let's explore these essential elements. What makes a logo a quality logo? There's a subjective aspect beyond our control: the graphic style that appeals to the viewer. This personal taste can greatly influence how a logo is perceived. making it a key It's not always straightforward; occasionally things work out. but other times they don't. Nonetheless. there’s an objective aspect within our grasp: adhering to specific guidelines to create a high-quality logo. At the core of t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Original Logo from Scratch
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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- 18 lessons (2h 22m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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