Brand Personality and Brand Voice

Brand Personality and Brand Voice

“Here we are at the end of this Domestika course. Thank you for following me this far! During the lessons I taught you all the secrets to build your brand step by step with personality and voice. Before we say goodbye, there is one last important goal: the final project. To complete it in the best way, I want to leave you some suggestions: • Try not to develop the project on the same brand that I analyzed. • Choose the company you work for or work on your personal brand or on the company you would like to build. • Use all the tools I have made available to you: the personality cards, the values cards, the voice thermometer and the PersonaliToV Model. • Take all the time you need to complete the final project (haste is never a friend of strategy!). • Try to think about the final output: shaping a human, authentic and recognizable brand. One last thing: remember the forum. Here you can interact with the rest of the community of people who, just like you, have chosen to train on brand personality and verbal identity. You can comment on their work, receive feedback on yours and continue to grow through micro moments of precious sharing. So take advantage of this additional opportunity, I recommend! And now that's really all. Happy final project and happy building a brand with personality.”

Partial transcription of the video

“Hello, here we are at the end of our journey. I hope you enjoyed exploring the world of brand personality and tone of voice with me. To complete it in the best way, I want to retrace with you what we did together during the course. First of all, we did a quick overview of the basics of copywriting. If you don't have experience in this area. After I talked to you about branding and the fact that companies need to have human characteristics, multifaceted and deep to be relevant in the eyes of the public. For this reason we explored together the different archetypes that brands can embody. The...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Personality and Brand Voice

• Level: Beginner
• 100% positive reviews (11)
• 514 students
• 4 units
• 12 lessons (2h 15m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Digital Marketing