Brand Personality and Brand Voice
Copywriting Basics
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
Joined January 2021
About the video: Copywriting Basics
Overview
“The web is full of texts! Texts written very badly, badly, fairly well and well. We are not interested in these texts. We must aim high: at texts with personality. Texts capable of speaking with their own voice. In this lesson we will see the main characteristics of texts that speak.”
In this video lesson Valentina Falcinelli addresses the topic: Copywriting Basics, which is part of the Domestika online course: Brand Personality and Brand Voice. Discover how to give your brand a unique personality and voice that stands out..
Partial transcription of the video
“Here we are! In this lesson I will tell you about copywriting basics, to put it in one another effective way of writing. I'm not going to tell you about how to write lyrics well written, because for me that is the very basis of the basis. We will see together how to write truly effective texts, unique texts, texts with personality. This lesson, as well as all the others, it will be functional for you carrying out the final project. The final project consists of filling out a template, a model that I created and which is called personalitove model. The personalitove model will be useful for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Personality and Brand Voice
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
- 100% positive reviews (11)
- 516 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
