Brand Personality and Brand Voice
Try rewriting by changing your tone of voice
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
About the video: Try rewriting by changing your tone of voice
Overview
“Training your tone of voice is the first way to master it. But how do you “train”? In this lesson I give you a very practical tip to understand how to become familiar with the various levels of tone of voice. ”
In this video lesson Valentina Falcinelli addresses the topic: Try rewriting by changing your tone of voice, which is part of the Domestika online course: Brand Personality and Brand Voice. Discover how to give your brand a unique personality and voice that stands out..
Partial transcription of the video
“In this lesson I will explain how to practice tone of voice, training yourself to identify it and then rewrite texts with a new tone of voice. Let's get started right away! Practice is never enough. By the time you think you've learned to replicate or identify a tone of voice, it will mean that you still have to gain a lot, a lot of experience. Don't rush and always train. Start practicing this way a little bit each day, everyday. How to do? First choose a text, a text that addresses from companies to other companies or from companies to people. Identify the current tone of voice. Move alon...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Personality and Brand Voice
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing

Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
- 100% positive reviews (11)
- 516 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever