Brand Personality and Brand Voice
Branding Basics
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
Joined January 2021
About the video: Branding Basics
Overview
“If the web is full of texts, the market is full of brands – much more often bland, that is brands without a backbone and distinctive characteristics. In this lesson we will see together how to start shaping a recognizable, authentic and human brand.”
In this video lesson Valentina Falcinelli addresses the topic: Branding Basics, which is part of the Domestika online course: Brand Personality and Brand Voice. Discover how to give your brand a unique personality and voice that stands out..
Partial transcription of the video
“In this lesson I will talk to you about branding basics. We'll see together how to start from the ground up to build a brand identity. Let's start right away and I would like to propose a phrase to you, a passage from Seth Godin. A brand is a set of expectations, memories, stories and relationships that, put together, explain why a consumer chooses one product or service rather than another. As you saw, the word price, the word convenience or similar within this sentence is not mentioned. The reason is easy to say. The brand is precisely the construction of relationships and perceptions, th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Personality and Brand Voice
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
- 100% positive reviews (11)
- 516 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
