Brand Personality and Brand Voice

Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.