Brand Personality and Brand Voice
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
Discover how to give your brand a unique personality and voice that stands out.
Joined January 2021
A brand's personality is key to building a strong, memorable identity. This course focuses on mastering the fundamentals of good writing and transforming it into a voice that reflects the brand's unique personality. You'll explore brand archetypes and how they can be used to communicate authentically with your audience. The ultimate goal is to create a verbal identity that makes your brand stand out and resonate in the market.
Students will also learn practical methods to combine verbal identity with personality, including the use of the Personalitov model. This model helps to structure a brand's voice and values, ensuring that your brand feels authentic and human.
What will you learn in this online course?
12 lessons & 20 downloads
- 100% positive reviews (11)
- 534 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project will involve creating a brand personality and voice using the Personalitov model to define a complete verbal identity.
Who is this online course for?
This course is for branding, marketing, and communication professionals, as well as anyone interested in building a personal brand. It's suitable for those with experience and for beginners who are passionate about creating strong and authentic brand identities.
Requirements and materials
No advanced knowledge is required, but a basic understanding of writing and marketing is recommended. Analog tools like post-its, magazines for cutting, and the printed Personalitov model, alongside writing software such as Word or Milanote, will be helpful.
Reviews
Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
Content
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U1
Introduction
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Let me introduce myself
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What inspires me
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U2
An original brand step by step
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Copywriting Basics
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Branding Basics
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Brand personality
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Brand archetypes
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Verbal identity
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U3
How to put the pieces together
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From brief to buyer personas
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Core values and personality: brand voice
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The PersonaliToV Model 1
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The PersonaliToV 2 Model
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U4
Training with the “voice”
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Try rewriting by changing your tone of voice
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FP
Final project
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Brand Personality and Brand Voice
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Ho seguito Valentina Falcinelli a partire dal 2015 a Milano, ho proseguito con i corsi di Copy42 e ora i ritrovo qui. Un corso pratico, utile anche per chi fa il copywriter da tempo. Gli strumenti non mancano. Grazie!
Curso muito bom, explicativo e prático. As ferramentas foram fundamentais para meu entendimento e aplicação na vida real.
Me pareció un curso excelente, bastante completo y cumple con lo que indica que ofrece.
corso molto interessante, ho imparato molto!
Curso essencial para a criação de coneitos de Marca.