Brand Personality and Brand Voice
The PersonaliToV Model 1
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
Joined January 2021
About the video: The PersonaliToV Model 1
Overview
“At this point we will have collected the main information we need to build personality and tone of voice. It is now time to put it down on paper and fill out our PersonaliToV Model.”
In this video lesson Valentina Falcinelli addresses the topic: The PersonaliToV Model 1, which is part of the Domestika online course: Brand Personality and Brand Voice. Discover how to give your brand a unique personality and voice that stands out..
Partial transcription of the video
“In this lesson I will show you how to fill out the Personalitop template. Having reached this point, in fact, after the assessment, we have collected all the information to best frame it the brand we analyzed, or for a ride. We have analyzed the texts of the site, the social media texts, the visuals and everything that could interest us precisely to focus on the brand. We also studied values and personality traits. Having reached this point, so all we have to do is put it all on the ground on our beautiful Personalitop model, which I now present to you for the first time. I remind you that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Personality and Brand Voice
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
- 100% positive reviews (11)
- 516 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
