Brand Personality and Brand Voice
The PersonaliToV 2 Model
A course by Valentina Falcinelli , Branding Consultant
Joined January 2021
Joined January 2021
About the video: The PersonaliToV 2 Model
Overview
“I will show you how to complete the sum of values and personality traits in the PersonaliToV Model. ”
In this video lesson Valentina Falcinelli addresses the topic: The PersonaliToV 2 Model, which is part of the Domestika online course: Brand Personality and Brand Voice. Discover how to give your brand a unique personality and voice that stands out..
Partial transcription of the video
“I want to explain this step a little better because it is actually a little cumbersome. Everything I did before the personalitove model helped me arrive at the personalitove model with an outline, a draft. What I'm putting in the personalitove model instead is the definitive version. In this phase I compile a sort of rough draft. Everything I write will be what I will then deliver to the customer. Obviously I won't deliver it with handmade writing, but I will digitize everything by writing directly on the PDF. But at this stage what I have written remains definitive, so it is also important...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Personality and Brand Voice
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Valentina Falcinelli
A course by Valentina Falcinelli
Valentina Falcinelli is a brand personality strategist and verbal identity specialist. She has worked with major brands like Subito.it and Alto Adige, helping them create authentic, memorable voices. Author of 'Testi che parlano' (the first Italian book on verbal identity), and founder of Copy42, Valentina has trained over 2,500 copywriters and spoken at international conferences like The Inbounder in Valencia and Madrid.
- 100% positive reviews (11)
- 516 students
- 12 lessons (2h 15m)
- 20 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
