Variable Logo Design (Inspired by Popular Culture)
Analyze referents typographically
A course by bastardatype , Design Studio
About the video: Analyze referents typographically
Overview
“At this point we are going to discuss the different technical points that must be taken into account when drawing a letter. Therefore, we will review the most important technical concepts of typographic drawing: contrast, proportion, rhythm, modularity and typographic systems. All this without losing the unique identity of our reference, but we will begin to give it important parameters so that it is coherent and the result may be in a real brand.”
In this video lesson bastardatype addresses the topic: Analyze referents typographically, which is part of the Domestika online course: Variable Logo Design (Inspired by Popular Culture). Discover the most effective techniques for designing unique and attractive variable logos.
Partial transcription of the video
“It is time to analyze our selected graphic references. So in this lesson We are going to see different technical points that will help us to draw our letter, such as contrast, rhythm, modularity and system. Let's see it. Inside the drawing of letters, always we must understand or take into account that there are some characteristics that define our drawing. Let's start with one of them, which is contrast. What is that contrast or what we call contrast within typography? It is this difference that exists between horizontal and vertical strokes. In this example we see a font with high contras...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Variable Logo Design (Inspired by Popular Culture)
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs -
Areas
Digital Lettering, Lettering, Typography, Typography Design
bastardatype
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
- 345 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
