Variable Logo Design (Inspired by Popular Culture)
From the spontaneity of the line to the typographic rigor
A course by bastardatype , Design Studio
About the video: From the spontaneity of the line to the typographic rigor
Overview
“In typographic design, some important technical points must be taken into account, which are what make the difference between the informality of the starting point and the formality of a logo. In this lesson you will see how the metric of the letters should behave and the different versions that a letter can have. Finally, we will tell you how to compare and analyze the legibility and readability of the logo. ”
In this video lesson bastardatype addresses the topic: From the spontaneity of the line to the typographic rigor, which is part of the Domestika online course: Variable Logo Design (Inspired by Popular Culture). Discover the most effective techniques for designing unique and attractive variable logos.
Partial transcription of the video
“In this lesson we will start from the informal strokes to the rigor of the logo. In the design of letters must be taken into account some important technical points that make the difference between our starting point and a formal logo. let's see each other Let's see here other very important points that is worth taking into account in order to convert our ideas into the logo we want for the project. The first thing we are going to do is review this file that Sebas started, where you already have some letters drawn and we are going to use as an example to treat these points that I come to te...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Variable Logo Design (Inspired by Popular Culture)
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs -
Areas
Digital Lettering, Lettering, Typography, Typography Design
bastardatype
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
- 345 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
