Variable Logo Design (Inspired by Popular Culture)
Inspiration
A course by bastardatype , Design Studio
About the video: Inspiration
Overview
“The first step to get started is to get inspired. To do this, we will review the work of three great Latin American exponents of popular graphics and informal signage. Each referent that we will see has a different technique and a way of approaching the letters that is very different from each other, so this is the moment to learn from the experience of these great ones.”
In this video lesson bastardatype addresses the topic: Inspiration, which is part of the Domestika online course: Variable Logo Design (Inspired by Popular Culture). Discover the most effective techniques for designing unique and attractive variable logos.
Partial transcription of the video
“In this lesson we are going to see how to get inspiration from the street and informal signage. But before this we are going to tell you what we are going to learn in this course. They will learn to recognize referents that do not come from the digital world and are always around us. We hope that this course will give you the bases to have new identities, but above all very experimental. We will explore variable technology to make your logos adapt to the new technologies and new media. With all this, the final project will be a variable logo inspired by the graphic informal. Now we are goin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Variable Logo Design (Inspired by Popular Culture)
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs -
Areas
Digital Lettering, Lettering, Typography, Typography Design
bastardatype
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
- 345 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
