Variable Logo Design (Inspired by Popular Culture)
New Media: Variable Font 2
A course by bastardatype , Design Studio
About the video: New Media: Variable Font 2
Overview
“During this second part of the lesson, we will continue to explore to arrive at the result we are looking for. Keep in mind that the level of experimentation depends on you and the project, if you comply with the technical, you can have very striking results.”
In this video lesson bastardatype addresses the topic: New Media: Variable Font 2, which is part of the Domestika online course: Variable Logo Design (Inspired by Popular Culture). Discover the most effective techniques for designing unique and attractive variable logos.
Partial transcription of the video
“The third thing that we are going to see is to define the axes or the extremes. We had shown you on this web page, for example, that we had a slider between two extremes, what are these two We can have any number of axes because I think there is no problem with the number of axes, I mean, here we have three, here we have two and we can have one variability that only one has as well. So these axes are the extremes where we want the variable moves. In this case then we are going to create the axes first. Before drawing them we have to create the second master, What would that second extreme b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Variable Logo Design (Inspired by Popular Culture)
-
Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs -
Areas
Digital Lettering, Lettering, Typography, Typography Design

bastardatype
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
- 346 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever