Variable Logo Design (Inspired by Popular Culture)
The moving logo
A course by bastardatype , Design Studio
About the video: The moving logo
Overview
“You will see how to define the movement that the logo will have. Many times clients cannot see the logo in motion or in use, so in this section we will prepare the files and the PPT for final delivery to the client.”
In this video lesson bastardatype addresses the topic: The moving logo, which is part of the Domestika online course: Variable Logo Design (Inspired by Popular Culture). Discover the most effective techniques for designing unique and attractive variable logos.
Partial transcription of the video
“In this lesson we are going to see our logo in motion for the presentation of the brand, where we are going to take the vector to After Effects to be able to export our logo in a video format. Let's see how. Variable fonts have several functionalities that technologically help us to be more efficient. On a web page, for example, the load of these files is diminished they have to be displayed. Let's say here we have this source, is in a weight and if we want view all variable font exposure, Well, we simply have a slide where the we will be able in this case to see thinner, Thicker. Let's see...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Variable Logo Design (Inspired by Popular Culture)
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs -
Areas
Digital Lettering, Lettering, Typography, Typography Design
bastardatype
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
- 345 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
