Variable Logo Design (Inspired by Popular Culture)

Market Signs

“You have reached the end of the course. Thank you very much for joining us on this adventure. We hope that you have learned a lot during this course and that it will be of great help to you in developing variable logos, inspired by the labels of the casual graphic. Before we say goodbye, we leave you an example of how we would like to see your course project: First steps To get started, do a brief conceptualization and research of the brand. You must establish the necessary arguments to support the logo that you will make. Besides. take advantage of this moment to establish the target audience.

Proposal Now that you have the basics, start creating your typographic safari. To do this, we recommend that you let your imagination run wild in order to create variable fonts and make logo proposals. Ideally, you should be able to make at least two different and interesting proposals. Settings Make any necessary adjustments to the logo. Check that everything is visually as you expected. Add the details you consider necessary. The presentation of the project Finally, prepare the presentation for your clients. You will need to include some mock-ups so they can visualize how the logo you created for them would look applied to. Keep in mind that this will help them better understand your vision. Share your project by clicking "Create your project". In addition to the photographs of each stage of the process, share a short text in which you talk about your experience in carrying it out. We will give you feedback as soon as possible. However, we ask that you be patient as it may take a while for us to reply to you. While you wait, we invite you to exchange ideas and advice with the rest of your classmates. See you soon!”

Partial transcription of the video

“Thank you for coming this far and completing our course. We hope you have obtained all the tools to continue exploring the world of typography and above all rediscover this trade inspired from the informal. Before finishing, we want to leave you some tips what we saw during the course. First, during Typography Safari, Don't forget to take more than one photo. If they catch your eye, surely it is for something. Follow this instinct and take as many photos as you like. It is preferable to take a good number of photos to choose from and not regret later for not bringing some good ideas. Second...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Variable Logo Design (Inspired by Popular Culture)

• Level: Beginner
• 353 students
• 4 units
• 16 lessons (3h 18m)
• 9 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe After Effects, Adobe Illustrator, Glyphs

• Areas

  Digital Lettering, Lettering, Typography, Typography Design