Sustainable Visual Identities: Create Positive Impact
Creating Applications
A course by Emmi Salonen , Graphic designer
About the video: Creating Applications
Overview
“In this lesson, I will talk you through the applications I will create to turn the logo, typefaces, and colours into a cohesive identity.”
In this video lesson Emmi Salonen addresses the topic: Creating Applications, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through how to turn our colors, typefaces, and the logo into a cohesive identity design. When I have the logo, colors, and typefaces chosen, I start to think how to turn that into a cohesive identity. I check the brief for the applications the client asked for and think about how I can bring sustainability into the designs. Earlier, I decided not to show the tote bag as a design, but do some social media designs instead. With a strong social media presence, the client won't need to get so many leaflets and posters printed. When I'm clear in my head what...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
-
Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design

Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever