Sustainable Visual Identities: Create Positive Impact

Wellbeing/Sustainability through design

“You have now reached the end of this Domestika course. I hope you've enjoyed walking through my creative process. By using the ideas and guidance I have given you throughout this course, you’re now free to go ahead and integrate sustainability and well-being into your design work. This could mean finishing the project you started while completing the course tasks, or you could start a brand new one! Either way, I strongly suggest you take the time to gather inspiration and make a unique design of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell me if you have any doubts. This will help me understand your creative process and guide you better if you need advice. Let’s revisit the necessary steps to complete your project: Look at the brief from your client and consider it from the sustainability angle. What impact you can make as a designer?

Think about the initial concept and routes for development, and create a directional mood board to guide your thinking. Make logo sketches, then take them into the digital space to finalise the initial design. With a logo in place, choose typefaces and build a colour palette. Finally, turn the logo, typefaces, and colours into a cohesive visual identity. Make a variety of applications to show the versatility of the design in real-world use, and pull together your presentation slides for the client. I can’t wait to see the project you will come up with, so don’t forget to share it in the forum. You can do so by clicking on 'Create your project'. I‘ll be more than happy to answer any of the questions you might have along the way! I'll try getting back to you as soon as possible. In the meantime, participate in the forum, comment on others’ work, and interact with the community! See you there.”

Partial transcription of the video

“Thank you so much for joining me on this journey. I hope you have learned lots about how to incorporate sustainability and well-being into your design practice. A quick reminder of what you've learned so far. First, we looked into what makes a good visual identity design. Then we learned about the elements for sustainability and well-being. We also spent some time talking about time management. We then looked at the brief from the client and thought about ways how to challenge it with sustainability in mind. We put a mood board together to guide us into thinking about concepts for our desig...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Sustainable Visual Identities: Create Positive Impact

• Level: Beginner
• 100% positive reviews (5)
• 430 students
• 5 units
• 16 lessons (2h 11m)
• 7 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design