Sustainable Visual Identities: Create Positive Impact
Developing the Concept
A course by Emmi Salonen , Graphic designer
About the video: Developing the Concept
Overview
“Here, I will talk about the creative process to create an initial concept and start developing ideas.”
In this video lesson Emmi Salonen addresses the topic: Developing the Concept, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through the process to develop your initial concept and ideas. I start the creative process by noting down keywords that I get from the brief. I read through the brief again and note down anything meaningful. For example, Ignite Creativity got me thinking about visual directions as well as the inspiring well-being. But I write down quite a few of them and highlight the ones that have most meaning. These inspire me to think about a visual connection and bring some key elements into the design direction. I pick around four to eight words that really disti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
