Sustainable Visual Identities: Create Positive Impact
Choosing Colour
A course by Emmi Salonen , Graphic designer
About the video: Choosing Colour
Overview
“Now, I'll select the colour palette for the visual identity design.”
In this video lesson Emmi Salonen addresses the topic: Choosing Colour, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through how I choose the color palette for a visual identity design. I'm really passionate about color, and I find color palettes everywhere. I often take snapshots when colors align perfectly in really everyday situations like walking up a staircase or holding a cup of tea that my friend has made and it suddenly matches to the color of my top. Or when I place something on a table and I see colors coming together really nicely, I make note of those, and they can come by of my visual identity design. When you choose the colors to use in your visual ident...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
