Sustainable Visual Identities: Create Positive Impact
Visual Identity Design
A course by Emmi Salonen , Graphic designer
About the video: Visual Identity Design
Overview
“In this lesson, I will talk you through what visual identity design entails and what makes a powerful visual identity design for a brand or business.”
In this video lesson Emmi Salonen addresses the topic: Visual Identity Design, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through what visual identity design entails and what makes a strong visual identity. Visual identity is the look and feel of a business or an organization. It's comprised of logo, colors, typography, and all the applications communicating who you are. It doesn't matter if you're a multinational company or a one-person startup. Visual identity will communicate what you are and what you are offering. It tells your story and your values. It will reassure your customers that they are making the right choice before, during, and after purchase or using your s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
