Sustainable Visual Identities: Create Positive Impact
Logo Design in Digital Media
A course by Emmi Salonen , Graphic designer
About the video: Logo Design in Digital Media
Overview
“In this lesson, I will talk you through the process of digitising the logo concepts.”
In this video lesson Emmi Salonen addresses the topic: Logo Design in Digital Media, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through my process of bringing my ideas from the sketchbook into digital drawings. I start my logo designs in black and white, and this way I can make sure that all the elements work on their own. I only introduce color once I'm happy the logo works with the logotype, but of course, there's always exceptions to the rule. When I bring my sketches into the digital designs, I check with the sketchbook first which of the ideas I like the most, and then start working from those. The first idea I bring into Illustrator is the concept around basic shapes. So h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
