Sustainable Visual Identities: Create Positive Impact
Choosing Typefaces
A course by Emmi Salonen , Graphic designer
About the video: Choosing Typefaces
Overview
“Here, I'll show you how to choose typefaces for the design. The typeface you select should compliment the shape and style of your logo, with the aim of creating a harmonised look.”
In this video lesson Emmi Salonen addresses the topic: Choosing Typefaces, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through how to choose typefaces for your design. The typeface you choose to use with your logo design should complement the look and feel to create a coherent overall design. I'll share some samples of my previous logo designs to talk you through the variable options that you have when choosing typefaces. With my logo design for the Finnish Institute, the geometric shapes of the logo mark are complemented by the sans-serif typeface. In this logo design for Alta Pampa, I've used a serif font next to the geometric logo mark shapes. But note, even though t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 435 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
