Sustainable Visual Identities: Create Positive Impact
Creating a Directional Mood Board
A course by Emmi Salonen , Graphic designer
About the video: Creating a Directional Mood Board
Overview
“Now you will learn how to build a mood board to give direction to the design. ”
In this video lesson Emmi Salonen addresses the topic: Creating a Directional Mood Board, which is part of the Domestika online course: Sustainable Visual Identities: Create Positive Impact. Transform your creativity into a force for good and create visual identities for your clients. .
Partial transcription of the video
“In this lesson, I'm going to talk you through how to create a mood board to give you a design direction. Creating directional mood boards helps me to start thinking which visual directions I could go with my design. These are just for me and not for the client to see. I'm going to start with the mood board. It's the beginning of my visual design process. Although in this course, we are developing only one visual identity, normally I would create three directions to present to the client. So today, I'm going to look at three different mood board directions and then choose one to go forward w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainable Visual Identities: Create Positive Impact
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design
Emmi Salonen
A course by Emmi Salonen
Emmi Salonen, a graphic designer and founder of Studio Emmi, has an extensive background in graphic design. She has partnered with renowned clients and organizations such as the Finnish Institute, British Council, and Somerset House.
Emmi's work revolves around the idea of positive creativity, where design plays a vital role in bringing people together, offering sustainable choices, and fostering well-being. She believes that visual identity design has the power to convey a brand or organization's ethics, aspirations, and culture captivatingly.
Throughout her career, Emmi has specialized in visual identity design and has a genuine passion for it. She understands that a well-crafted identity can be as intriguing as meeting an interesting person for the first time. Her approach is centered on staying curious, taking a second look, and finding the unusual in the usual.
- 100% positive reviews (5)
- 430 students
- 16 lessons (2h 11m)
- 25 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
