Best seller

The Golden Secrets of Lettering

The role of calligraphy in lettering

A course by Martina Flor , Lettering Artist

Best seller

98% positive reviews (1K)

19,612 students

Audio: Spanish, English

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About the video: The role of calligraphy in lettering

Overview

“Understanding how some calligraphic tools work gives us a lot of information to draw lettering. In this lesson I show you some of them and I'll tell you how they work.”

In this video lesson Martina Flor addresses the topic: The role of calligraphy in lettering, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.

Partial transcription of the video

“THE ROLE OF CALLIGRAPHY IN LETTERING In this lesson we are going to see how to use certain calligraphic tools. As we saw before, lettering is not calligraphy and in this course we are not going to practice calligraphy. Do not worry. But I would like to give you a glimpse of how certain tools are used and how to obtain information to build our letters. Being that our alphabet as we know it today derives from a calligraphic ductus, it is important to understand how certain tools work to understand how they are built certain letter shapes. There are two basic ways to build letters through call...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: The Golden Secrets of Lettering

Level: Beginner
98% positive reviews (1003)
19612 students
5 units
14 lessons (2h 0m)
10 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator
Areas
Hand Lettering, Lettering

Martina Flor

A course by Martina Flor

Teacher Plus

Lettering Artist

Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.

She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.