Best seller

The Golden Secrets of Lettering

Presentation of the project and ideas

A course by Martina Flor , Lettering Artist

Best seller

98% positive reviews (1K)

19,612 students

Audio: Spanish, English

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About the video: Presentation of the project and ideas

Overview

“In this lesson I will show you my personal project Letter Collections and how I do it. We will talk about how to deal with your lettering according to the message. ”

In this video lesson Martina Flor addresses the topic: Presentation of the project and ideas, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.

Partial transcription of the video

“PRESENTATION OF THE PROJECT AND IDEAS Now we are going to start working on our project: design a lettering for a postcard and send it to someone. As I told you before, I do many personal projects, in general, to develop certain ideas or to experiment. I also like it a lot, as I told you, see my work, which is generally digital, on real objects. Some time ago I started a project called "Letter Collections", which is a blog where, in addition to uploading postcards periodically, I print them out and send them to someone real around the world. I'm going to show you some of the postcards that I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: The Golden Secrets of Lettering

Level: Beginner
98% positive reviews (1003)
19612 students
5 units
14 lessons (2h 0m)
10 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator
Areas
Hand Lettering, Lettering

Martina Flor

A course by Martina Flor

Teacher Plus

Lettering Artist

Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.

She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.