The Golden Secrets of Lettering
Course final project
A course by Martina Flor , Lettering Artist
About the final project for: The Golden Secrets of Lettering
The golden secrets of lettering
“Congratulations for finishing this project! Surely you will have questions and doubts, and you will recognize things that you would like to improve. That is the ultimate goal of this course: that you yourself can recognize the problems to solve and you can guide your own development as a lyricist. For this, in this course we have defined what is lettering or labeling and we have differentiated it from other disciplines, such as calligraphy and type design. We have exercised our observation skills by going out into the street and valuing the labels we find on the road, learning to analyze them formally. Later, we saw the basis of typography and the role of calligraphy in the design of letters. In order to draw letters in an effective way, we learned a specific technique that allows us to test different solutions for each problem and achieve interesting and visually rich results by working in layers. We use all this to sketch our lettering and refine it by hand, making decisions and solving the largest number of problems on paper. Later we learned the transfer to the digital environment and an appropriate technique to draw letters in vectors. The recommendation that remains for me to give you is: practice. The only way to become good at this is to do it many times and improve through trial and error. For this, criticism is also fundamental, so I encourage you to leave queries in the forum and upload your sketches, so we can all make comments and exercise our typographic eye even more. See you in the forum!
Partial transcription of the video
“FINAL PROJECT We reached the end of our course. Before saying goodbye, I want us to go over everything we did. First I showed you how my work as a lyricist is professionally and I showed you my inspiration and my references. Then we go out to the city, we saw with a critical eye the fonts in the streets and we train our typographic eye. We also saw the basics of typography and what is the role of calligraphy in the construction of letters. We saw the tracing paper technique and how to explore the possibilities of your design. Then we got into the project and saw the first ideas, how to thin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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