Best seller

The Golden Secrets of Lettering

Bases of typography

A course by Martina Flor , Lettering Artist

Best seller

98% positive reviews (1K)

19,612 students

Audio: Spanish, English

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About the video: Bases of typography

Overview

“Here I explain in a very didactic way, some principles to understand the logic behind the construction of letters. ”

In this video lesson Martina Flor addresses the topic: Bases of typography, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.

Partial transcription of the video

“BASES OF TYPOGRAPHY Now I am going to tell you some fundamental concepts of typography and certain basic rules that will help you to build your own letters from your drawing. The alphabet is built from three basic shapes, which are the square, the triangle and the circle. This is easy to understand. I'm going to draw the word "hello". I'm going to mark some basic lines first where my drawing is going to rest. Very quickly I am going to draw the word "hello". Here in this word we have the three basic shapes we use in typography. The H can be translated into a square. The H would be one of th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: The Golden Secrets of Lettering

Level: Beginner
98% positive reviews (1003)
19612 students
5 units
14 lessons (2h 0m)
10 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator
Areas
Hand Lettering, Lettering

Martina Flor

A course by Martina Flor

Teacher Plus

Lettering Artist

Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.

She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.