The Golden Secrets of Lettering

A course by Martina Flor
Lettering Artist. Berlín, Germany.
On Domestika since 09/22/2014
, Lettering Artist

Design lettering from start to finish for a personalised postcard

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (642)
  • 10209 students

Design lettering from start to finish for a personalised postcard

  • Spanish with subtitles in English
  • 98% Positive reviews (642)
  • 10209 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (2h 0m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

Spread the word! The designer Martina Flor will introduce you to the art of lettering and will teach you the principles behind the typography and the most effective techniques to devise, draw and create a piece of lettering from scratch, from the pencil to the latest digital tweaks. You will create a postcard with a message, a unique and personal design that you can send to the whole world. Do not you dare? Martina is clear: drawing letters is something that everyone can learn and is willing to unveil all typographical secrets, including tricks that you can apply in your future as a lettering artist. Undoubtedly, this course will change the way you see typography.

About this course

Course table of contents

  • U1
    U1. What is lettering?
  • U2
    U2. Bases of the design of letters and techniques
  • U3
    U3. Making your own lettering - The sketch
  • U4
    U4. Making your own lettering - The digital drawing
  • U5
    U5. Critical eye. Details Refinement
  • FP
    FP Final project
View details

To start your typographic adventure, Martina Flor will guide you through a review of her works, her influences and some very useful resources. It will also include some special professional tricks for lettering artists. The designer will share with you her sketches and all work processes and you will learn to observe the typography with a critical eye. Exploring the bases of typographic design and labeling you will see some brief principles that will help you to understand why the forms of the letters are as they are and how they are constructed. In addition, you will practice techniques to draw letters and you will go through the complete process of making a lettering: from your hand sketch, refinement, your transition to digital support and ¡tachán! You will have a magnificent word ready to speak to the world.

How long have you not sent a postcard? Taking Martina's personal project as a reference Letter Collections , you will design a lettering for a postcard so wonderful that you can send it to your friends, family and, why not , to that job you want to get.

What is this course's project?

¿Hace cuánto que no mandas una postal? Tomando como referente el proyecto personal de Martina Letter Collections, diseñarás un lettering para una postal tan maravillosa que podrás enviársela a tus amigos, familia y, por qué no, a ese trabajo que quieres conseguir.

Projects by course students

Who is it for?

This course is aimed at those who want to start in the world of lettering or those with experience seeking to improve their techniques to draw letters. It is also useful for students who want to explore the art of lettering as well as for professionals in design, art or illustration, who want to expand their set of tools for their creative work.

What you need

To make your lettering you will need paper, lead pencil and tracing paper. Then, for the digital phase, you will need a computer with Adobe Illustrator installed.


10209 Students
642 Reviews
98% Positive ratings

Martina Flor

A course by Martina Flor

Lettering Artist

Martina Flor is a lettering artist and designer born in Buenos Aires who has lived and worked in Europe for 7 years. After graduating as Graphic Designer at the University of Buenos Aires, she settled in Barcelona where she studied a Postgraduate in Design for Communication at Elisava School. Later, he moved to The Hague where he obtained a Master's Degree in Typography Design from the Royal Academy of Art. Now he lives in Berlin, where, after working for the Dutch designer Lucas de Grot, she founded his studio of 'Customized Lettering and Typography', working for clients all over the world.

In addition to her commercial work for clients, Martina considers her personal projects a vital part of her work and creative development. She is the creator of Letter Collections and, and co-founder of Lettering vs Calligraphy. Among its clients we find first line names like The Washington Post, Etsy, Pinterest, Cosmopolitan Magazine, Penguin Random House, Harper Collins, Fontshop, Harrods and Levi's, among others.

Martina also enjoys traveling around the world speaking at conferences or giving workshops to help other designers expand their skills and stimulate their creativity.


  • U1

    What is lettering?

    • What is Lettering?
    • Where do I look for my inspiration
  • U2

    Bases of the design of letters and techniques

    • Observation
    • Bases of typography
    • The role of calligraphy in lettering
    • Hand drawing technique
  • U3

    Making your own lettering - The sketch

    • Presentation of the project and ideas
    • First sketches
    • Advanced sketch
  • U4

    Making your own lettering - The digital drawing

    • From analog to digital
    • Techniques for drawing shapes of letters in a vector program 1
    • Techniques for drawing letter shapes in a vector program 2
  • U5

    Critical eye. Details Refinement

    • Print and correct
    • Color and completion
  • FP

    Final project

    • The golden secrets of lettering

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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The Golden Secrets of Lettering. A Calligraphy, and Typography course by Martina Flor Best Seller

The Golden Secrets of Lettering

A course by Martina Flor
Lettering Artist. Berlín, Germany.
On Domestika since 09/22/2014
  • 98% Positive reviews (642)
  • 10209 students