Best seller

The Golden Secrets of Lettering

A course by Martina Flor , Designer and Lettering Artist

Designer and Lettering Artist. Berlin, Germany.
Joined September 2014

Design lettering for a personalized postcard from start to finish

  • Best seller
  • 98% positive reviews (988)
  • 18603 students
  • Audio: Spanish, English
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Design lettering for a personalized postcard from start to finish

A course by Martina Flor

Interested in developing and refining your own lettering style to send unique messages for any occasion? Join designer Martina Flor to discover the ins and outs of lettering, including the principles of typography and effective techniques for creating a lettering piece from scratch.

In this online course, Martina proves that designing and drawing letters is a creative skill that everyone can learn. Follow along as she offers up her own typography tips and tricks that you can use to improve your work.

Read more ↓

What will you learn in this online course?

14 lessons & 13 downloads

Observation
10 minutes, 53 seconds
Bases of typography
8 minutes, 46 seconds
Hand drawing technique
10 minutes, 9 seconds
First sketches
4 minutes, 14 seconds
  • 98% positive reviews (988)
  • 18603 students
  • 14 lessons (2h 0m)
  • 13 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

How long has it been since you sent a postcard or a letter? Use Martina's personal project Letter Collections as a reference to develop the personalized lettering for a postcard that you can share with your friends and family.

Projects by course students

Who is this online course for?

Anyone from beginners who are just getting started to experienced design, art, and illustration professionals looking to add a new creative tool to their skill set.

Requirements and materials

For this course, you need paper, pencils, tracing paper, and a computer with Adobe Illustrator installed.


Reviews

18603 Students
988 Reviews
98% Positive ratings
  • More reviews

Martina Flor

A course by Martina Flor

Teacher Plus
Designer and Lettering Artist

Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.

Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.

Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.

When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.


Content

  • U1

    What is lettering?

    • What is Lettering?
    • Where do I look for my inspiration
  • U2

    Bases of the design of letters and techniques

    • Observation
    • Bases of typography
    • The role of calligraphy in lettering
    • Hand drawing technique
  • U3

    Making your own lettering - The sketch

    • Presentation of the project and ideas
    • First sketches
    • Advanced sketch
  • U4

    Making your own lettering - The digital drawing

    • From analog to digital
    • Techniques for drawing shapes of letters in a vector program 1
    • Techniques for drawing letter shapes in a vector program 2
  • U5

    Critical eye. Details Refinement

    • Print and correct
    • Color and completion
  • FP

    Final project

    • The golden secrets of lettering

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
The Golden Secrets of Lettering. Calligraphy, and Typography course by Martina Flor Best seller

The Golden Secrets of Lettering

A course by Martina Flor
Designer and Lettering Artist. Berlin, Germany.
Joined September 2014
  • 98% positive reviews (988)
  • 18603 students