The Golden Secrets of Lettering
Hand drawing technique
A course by Martina Flor , Lettering Artist
About the video: Hand drawing technique
Overview
“It is time to tell you a golden technique to draw letters and I also show you recommendations on how and what to pay attention when you draw. I teach you how to achieve extreme and interesting results.”
In this video lesson Martina Flor addresses the topic: Hand drawing technique, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“HAND DRAWING TECHNIQUE Now we are going to see a golden technique for drawing letters. With this technique I am going to teach you how to achieve personal results and also extremes with lettering. I will start from one of the drawings we made in previous lessons. In general, it is okay to start with things you already know. These are forms that we know, they are not very extravagant. In lettering we work ... In typography or lettering design, we work with parameters. What do I mean by this? Parameters are, for example, the weight or width of a letter, or how condensed a letter is. That is w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (1K)
- 19,612 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
