The Golden Secrets of Lettering
First sketches
A course by Martina Flor , Lettering Artist
About the video: First sketches
Overview
“In this lesson I will download my ideas to paper and go through the process of making a sketch by hand together. ”
In this video lesson Martina Flor addresses the topic: First sketches, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“FIRST SKETCHES Now I'm going to tell you how I make my first sketches, how I put my first ideas on paper. For starters, I don't work with sketch pads, I work with cut sheets. The sketchpad or notebooks in general have that pressure that they have to be divine and each sheet must be a work of art. Loose leaves allow you to throw it away if you don't like it and tear off with another sheet. I also use a mechanical pencil or automatic pencil. So every time the tip runs out I don't have to be sharpening. This is simply pressing the button and drawing. In general, when I start a job, I write dow...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering

Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- Level: Beginner
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