The Golden Secrets of Lettering
Observation
A course by Martina Flor , Lettering Artist
About the video: Observation
Overview
“Before we start working on our project, let's train our 'typographic eye'. We will see with critical eye some examples of signs found on the street and on store fronts.”
In this video lesson Martina Flor addresses the topic: Observation, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“OBSERVATION As I told you, in this lesson we are going to train observation. We will look with a critical eye the letterings we found on the street. This is the number one secret the golden secret of lettering number one: observing is very important to identify the solutions for your piece of lettering. I always say that knowing how to observe your own lettering with a critical eye it is vital to bring it to fruition. Through the years, or every time I visit a city, I take photos of the letterings that I find in that city. Just as this person collected letterings from different cities, I do...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (1K)
- 19,612 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
