Interior Design for Restaurants
Who is your consumer
A course by Masquespacio , Creative interior design consulting
About the video: Who is your consumer
Overview
“Now that we know the client, we can also define who his client is. Here we will introduce you how, knowing who our client is, we can define what aesthetics attract him and what his habits are.”
In this video lesson Masquespacio addresses the topic: Who is your consumer, which is part of the Domestika online course: Interior Design for Restaurants. Learn to design a restaurant space with a unique concept.
Partial transcription of the video
“In this lesson we'll see how to present to the client who their customers are, and the way we present it. We don't tell the client their customers' age or purchasing power. What we tell them with images is what those customers do, what music they listen to, how they dress, where they travel to, even how they take pictures. I'll tell you a bit more, OK? It's important to know who your customers are, our restaurant's customers, our project. If the client doesn't know... The client often defines the customers rather vaguely. We are not interested in marketing data: "Consumers' average age is 3...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Interior Design for Restaurants
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Category
Architecture & Spaces, Design -
Areas
Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design
Masquespacio
A course by Masquespacio
Ana Milena Hernández Palacios, creative director of Masquespacio, was born in Colombia but has lived in Spain since she was young. As soon as she finished her degree in interior architecture, she founded Masquespacio, a creative interior design consultancy, in order to explore her creative abilities.
Under this brand she has been involved with projects in Spain, Germany, Norway, Portugal, and the United States. She has been recognized internationally in the media and has received several awards throughout her career, such as the Massimo Dutti Nuevos Valores from AD Spain and the Wave of the Future Award for Hospitality Design. She has also won awards for individual projects such as the Hospitality Design Award, Wallpaper Award, and Red Dot.
Her designs include L'Atelier Rouge in New York; Vino Veritas restaurant in Norway; Solera supermarket in Cologne; Hikari and Nozomi restaurants in Valencia and the Valencia Lounge Hostel.
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- 19 lessons (3h 15m)
- 14 additional resources (13 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Intermediate
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