Interior Design for Restaurants
What is a lovemark or cult brand
A course by Masquespacio , Creative interior design consulting
About the video: What is a lovemark or cult brand
Overview
“The lovemark or cult brand with social networks has been gaining more strength in recent years. Today's consumers no longer want to simply buy a product that fulfills a function. Now we all want to buy brands that fall in love with us and with which we feel identified. The same goes for the current restaurants. It is no longer enough to eat well, we want to be in an environment with which we connect and in which we are treated in a special way. We explain the factors that define a lovemark (X, Y, Z) in a more theoretical way and then develop this theory with several examples. ”
In this video lesson Masquespacio addresses the topic: What is a lovemark or cult brand, which is part of the Domestika online course: Interior Design for Restaurants. Learn to design a restaurant space with a unique concept.
Partial transcription of the video
“In this lesson we'll see what we call a "lovemark." As the name implies, it's about love and brand. It's those brands that drive us to buy like mad, that make us stand in a queue, pay more, that connect with us. I'll explain this with three of my favorite "lovemarks." Let's go. So, I'll talk about "lovemarks" and I'll start by talking about one of my favorite brands, in the whole world, which is Aësop. I think that most of you know Aësop, if you have traveled. Their shops are absolutely spectacular. They sell skincare creams and soaps. The brand was born in Australia in 1987, and their firs...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Interior Design for Restaurants
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Category
Architecture & Spaces, Design -
Areas
Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design
Masquespacio
A course by Masquespacio
Ana Milena Hernández Palacios, creative director of Masquespacio, was born in Colombia but has lived in Spain since she was young. As soon as she finished her degree in interior architecture, she founded Masquespacio, a creative interior design consultancy, in order to explore her creative abilities.
Under this brand she has been involved with projects in Spain, Germany, Norway, Portugal, and the United States. She has been recognized internationally in the media and has received several awards throughout her career, such as the Massimo Dutti Nuevos Valores from AD Spain and the Wave of the Future Award for Hospitality Design. She has also won awards for individual projects such as the Hospitality Design Award, Wallpaper Award, and Red Dot.
Her designs include L'Atelier Rouge in New York; Vino Veritas restaurant in Norway; Solera supermarket in Cologne; Hikari and Nozomi restaurants in Valencia and the Valencia Lounge Hostel.
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