Creating a Visual Identity Manual from Scratch
Visual elements and applications
A course by Gilian Gomes , Graphic Designer and Illustrator
About the video: Visual elements and applications
Overview
“Now that I've talked about the logo itself, let's see how to present other elements that are part of the company's universe, such as symbols, graphic patterns and icons. ”
In this video lesson Gilian Gomes addresses the topic: Visual elements and applications, which is part of the Domestika online course: Creating a Visual Identity Manual from Scratch. Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation.
Partial transcription of the video
“Having covered the logo. let's explore how to present other elements within the company's visual universe. This will help define the brand's identity. As we move to the final section of our manual. we're set to address this last session. Let's delve into the document there and explore its contents further. This cover and session opening signify that we'll soon understand the fictional visual universe's elements. Here. we'll pause on less crucial aspects and focus on key components. Shift focus from the logo's technicalities to the elements that will define the brand's identity and universe....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Identity Manual from Scratch
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Logo Design, Stationery Design
Gilian Gomes
A course by Gilian Gomes
Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.
His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.
Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.
- 99% positive reviews (134)
- 4,834 students
- 14 lessons (1h 18m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
