Creating a Visual Identity Manual from Scratch
Exploring other manuals
A course by Gilian Gomes , Graphic Designer and Illustrator
About the video: Exploring other manuals
Overview
“In this class, I will show you important and inspiring examples of companies that make their visual identity manuals available online.”
In this video lesson Gilian Gomes addresses the topic: Exploring other manuals, which is part of the Domestika online course: Creating a Visual Identity Manual from Scratch. Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation.
Partial transcription of the video
“Before we begin. i want to present some examples. I'll provide manuals from major brands as references to inspire our project. These will serve as useful guides. I wanted to showcase some examples of existing online manuals from major brands. It's fascinating to draw this comparison with brands we encounter daily. These manuals can serve as valuable references for our Consider how behavior is reflected in the manual and vice versa. How does one impact the other. and how does our understanding shift based on the manual's content? Exploring major brands is a great way to gather ideas and refe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Identity Manual from Scratch
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Logo Design, Stationery Design
Gilian Gomes
A course by Gilian Gomes
Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.
His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.
Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.
- 99% positive reviews (134)
- 4,833 students
- 14 lessons (1h 18m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
