Creating a Visual Identity Manual from Scratch
A course by Gilian Gomes
, Graphic Designer and Illustrator
Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation
- Portuguese with subtitles in English
- 100% positive reviews (66)
- 1870 students
Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation
- 100% positive reviews (66)
- 1870 students
- 14 lessons (1h 18m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe InDesignIf you want to develop a practical and effective visual identity manual, designer and illustrator Gilian Gomes is the ideal person to accompany you on your journey. As a branding specialist, he creates designs for brands and packaging with relevant messages without losing sight of the strategic focus.
In this course, learn to create a visual identity manual from start to finish. Gilian teaches you the foundations of a manual and the differences between a brand, a visual identity, and branding. By the end, you'll have all the tools to present a professional visual identity manual ready for the client's use.
If you're also interested in mastering Illustrator and its main tools for composing impactful graphic pieces, take a look at Gilian Gomes' first course Adobe Illustrator: Graphic Design for Beginners.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. Preparation of the manual
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U3U3. It's time to produce your project
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U4U4. Showing your work
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FPFP Final project
Get to know a little bit about Gilian Gomes and his career so far in the world of design. He also shares a few of the designers that have influenced him in terms of branding and brand creation.
Begin by discovering what a visual identity manual is, its main features, and everything you need to create your own. Take a look at some of the foundational concepts and learn the difference between a visual identity manual and a brand book.
Now it's time to determine the structure of your manual, starting with what you want to include in order to put together a table of contents. Next, get to work on your logo, creating some different versions and applications before choosing the color scheme for a striking and functional color palette. Gilian also explains how to approach elements like typography, symbols, icons, and patterns.
To wrap up the course, Gilian shows you how to present your manual to the client and make all the files available and ready for use. Now you have all the skills to create a professional visual guide in a range of mediums to help boost any brand.
What is this course's project?
Create a professional visual identity manual, from the concept to its final presentation to the client.
Projects by course students
Who is this online course for?
Designers, managers, and any branding professional.
Requirements and materials
Basic knowledge of Adobe Photoshop is necessary for this course.
In terms of materials, all you need is a computer installed with the software of your choice.
Reviews
A course by Gilian Gomes
Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.
His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.
Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Preparation of the manual
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What is a visual identity manual?
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Understanding the nomenclatures
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Types of manuals
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Exploring other manuals
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U3
It's time to produce your project
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Where and how to create your manual?
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Summary and initial topics
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Main elements and versions of the logo
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Chromatic pattern
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Technical aspects of reproduction
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Visual elements and applications
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U4
Showing your work
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How to deliver the MIV?
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How to send the brand files?
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FP
Final project
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Creating a Visual Identity Manual from Scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe InDesign
incitefuldesign
Great course, I was expecting some more information on how to set up the InDesign pages but otherwise everything in the course was very useful and organized.
dafateb
Impresindible !....muy bien estructurado.
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jukki
Buen curso para iniciar y es muy claro para explicar! Gracias!
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gabrieljuanfotografia
PlusCurso com narrativa muito bem planejada, cada passo é muito bem explicado e faz parte de um conteúdo total bem amarrado.
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kevostudio.uy
Muy buen curso! Bien detallado por donde debe ir un Manual de Identidad
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