Creating a Visual Identity Manual from Scratch

A course by Gilian Gomes
Graphic Designer and Illustrator. Porto Alegre, Brazil.
Joined April 2020
, Graphic Designer and Illustrator

Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation

  • Portuguese with subtitles in English
  • 100% positive reviews (66)
  • 1870 students

Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation

Portuguese with subtitles in English
  • 100% positive reviews (66)
  • 1870 students
  • 14 lessons (1h 18m)
  • 20 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If you want to develop a practical and effective visual identity manual, designer and illustrator Gilian Gomes is the ideal person to accompany you on your journey. As a branding specialist, he creates designs for brands and packaging with relevant messages without losing sight of the strategic focus.

In this course, learn to create a visual identity manual from start to finish. Gilian teaches you the foundations of a manual and the differences between a brand, a visual identity, and branding. By the end, you'll have all the tools to present a professional visual identity manual ready for the client's use.

If you're also interested in mastering Illustrator and its main tools for composing impactful graphic pieces, take a look at Gilian Gomes' first course Adobe Illustrator: Graphic Design for Beginners.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation of the manual
  • U3
    U3. It's time to produce your project
  • U4
    U4. Showing your work
  • FP
    FP Final project
View details

Get to know a little bit about Gilian Gomes and his career so far in the world of design. He also shares a few of the designers that have influenced him in terms of branding and brand creation.

Begin by discovering what a visual identity manual is, its main features, and everything you need to create your own. Take a look at some of the foundational concepts and learn the difference between a visual identity manual and a brand book.

Now it's time to determine the structure of your manual, starting with what you want to include in order to put together a table of contents. Next, get to work on your logo, creating some different versions and applications before choosing the color scheme for a striking and functional color palette. Gilian also explains how to approach elements like typography, symbols, icons, and patterns.

To wrap up the course, Gilian shows you how to present your manual to the client and make all the files available and ready for use. Now you have all the skills to create a professional visual guide in a range of mediums to help boost any brand.

What is this course's project?

Create a professional visual identity manual, from the concept to its final presentation to the client.

Projects by course students

Who is this online course for?

Designers, managers, and any branding professional.

Requirements and materials

Basic knowledge of Adobe Photoshop is necessary for this course.

In terms of materials, all you need is a computer installed with the software of your choice.


1870 Students
66 Reviews
100% Positive ratings

Gilian Gomes

A course by Gilian Gomes

Teacher Plus
Graphic Designer and Illustrator

Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.

His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.

Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.


  • U1


    • Presentation
    • Influences
  • U2

    Preparation of the manual

    • What is a visual identity manual?
    • Understanding the nomenclatures
    • Types of manuals
    • Exploring other manuals
  • U3

    It's time to produce your project

    • Where and how to create your manual?
    • Summary and initial topics
    • Main elements and versions of the logo
    • Chromatic pattern
    • Technical aspects of reproduction
    • Visual elements and applications
  • U4

    Showing your work

    • How to deliver the MIV?
    • How to send the brand files?
  • FP

    Final project

    • Creating a Visual Identity Manual from Scratch

What to expect from a Domestika course

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    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creating a Visual Identity Manual from Scratch. Design course by Gilian Gomes

Creating a Visual Identity Manual from Scratch

A course by Gilian Gomes
Graphic Designer and Illustrator. Porto Alegre, Brazil.
Joined April 2020
  • 100% positive reviews (66)
  • 1870 students