Creating a Visual Identity Manual from Scratch
What is a visual identity manual?
A course by Gilian Gomes , Graphic Designer and Illustrator
About the video: What is a visual identity manual?
Overview
“In this class, we will define our work object and get to know terms and details that form a visual identity manual. ”
In this video lesson Gilian Gomes addresses the topic: What is a visual identity manual?, which is part of the Domestika online course: Creating a Visual Identity Manual from Scratch. Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation.
Partial transcription of the video
“To start our conversation. it's essential to define what we mean by Visual Identity Manual. This document acts as a comprehensive guide and reference resource. designed to ensure optimal use and consistent application of visual elements. Just like buying a new appliance where checking the manual is crucial. understanding a logo requires at its guidelines carefully. The manual and logo guidelines both provide essential information needed to We develop the MIVI. a term we'll frequently use throughout this course. MIV stands for Visual Identity Manual. which guides users on how to properly use...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Identity Manual from Scratch
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Logo Design, Stationery Design
Gilian Gomes
A course by Gilian Gomes
Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.
His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.
Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.
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- 14 lessons (1h 18m)
- 20 additional resources (5 files)
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- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
