Creating a Visual Identity Manual from Scratch
Understanding the nomenclatures
A course by Gilian Gomes , Graphic Designer and Illustrator
About the video: Understanding the nomenclatures
Overview
“Now I will explain the fundamental concepts that give life to a visual identity manual, such as sign, logo and branding.”
In this video lesson Gilian Gomes addresses the topic: Understanding the nomenclatures, which is part of the Domestika online course: Creating a Visual Identity Manual from Scratch. Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation.
Partial transcription of the video
“Before we begin. it's crucial to grasp the terminologies. The latter part of the term Brand refers to the enjoyable aspect. which is life... To the work we crafted. the client's logo. However. a visual identity is merely a brand. Understanding these concepts is essential for the discussions ahead. What do we mean by brand and logo? That's what we'll explore now. While many are familiar with these terms. aim to clarify them for a better grasp of the terminologies we'll employ throughout the course. This understanding is vital for the discussions that lie ahead. So. starting with visual ident...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a Visual Identity Manual from Scratch
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Logo Design, Stationery Design
Gilian Gomes
A course by Gilian Gomes
Gilian Gomes is a designer and illustrator, as well as a typography and art direction enthusiast. Born in Porto Alegre, Brazil, he holds a degree in design and a postgraduate degree in branding. He has more than 15 years' industry experience under his belt and now focuses on branding and packaging.
His creative process explores designs that express powerful and singular meanings. Through use of his illustration and typography skills, Gilian seeks unique and impressive results.
Throughout his career he's worked with large corporations, advertising agencies, and design studios like Sweety & Co. and Raison Pure. Some of his biggest clients include O Boticário, Sebrae, Grupo Zaffari, Enjoei, and Wordbank. He currently works as a freelance professional collaborating with clients all over the world.
- 99% positive reviews (134)
- 4,833 students
- 14 lessons (1h 18m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
