Strategic Foresight for Brands: Plan for Future Success

Overview

“Creating the foresight for a business's future path is an important step, but it's only the beginning. Your strategic playbook can help to create a culture shift in engaging with the future in more agile ways on a regular basis. In the lesson, I will discuss some best practices for doing so, and also how to think about foresight as not just a process but a personal daily practice.”

In this video lesson Rich Radka addresses the topic: Building a Culture of Agile Anticipation, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“ Building a Culture of Agile Anticipation In this lesson, you will learn how to build a culture of agile anticipation. What do I mean by agile anticipation? I mean a flexible, rapid, and daily way to constantly be engaging with possible futures. The playbook we're developing is an important first step in the future of any business whether it's Mesmer, your own business, or a business of your clients. The playbook is just the first step. We also need to have the playbook help us engage with the culture of our business, because the playbook itself can't take us into the future if the culture...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (20)
• 1610 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing