Strategic Foresight for Brands: Plan for Future Success

Overview

“In this lesson, we will take your speculations and anticipations, and imagine three different strategies we could use to address these futures using a template I will explain. Even if one strategy seems like the clear winner, forcing ourselves to think about alternatives often forces us to expand our thinking, leading to great ideas we would not reach if we just focused on one solution.”

In this video lesson Rich Radka addresses the topic: Identify Three Potential Strategies 1, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“ Identify Three Potential Strategies In this lesson, we'll take the speculations and anticipations you developed in the last lesson and imagine three different strategies that could allow us to pursue those in the future. As we create three potential strategies that our businesses might use to move into the future, it's important to remember that a strategy is a path, not a destination. This is one of the things that makes foresight different than developing insights for today. We're not solving a problem, we're not setting a solution, we're setting a path, and that path is dynamic. The re...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (20)
• 1610 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing