Strategic Foresight for Brands: Plan for Future Success
A course by Rich Radka , Foresight Strategist
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.
In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.
What will you learn in this online course?
19 lessons & 23 downloads
- 100% positive reviews (20)
- 1,652 students
- 19 lessons (4h 9m)
- 23 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a strategy for a practice case that anticipates market, tech, and social trends.
Who is this online course for?
This course is for anyone who wants to learn to analyze market trends strategically to ensure the future success of their business or that of a client.
Requirements and materials
No special knowledge is required, but it helps if you are already comfortable gathering and organizing data.
Reviews
Rich Radka
A course by Rich Radka
Rich Radka is a strategic consultant for global brands. By analyzing market and social trends, he develops insights and foresights about the potential futures. He is originally from a small town outside of Chicago, but has lived across the world from the West Coast, Japan, New York City, and currently in Barcelona.
He has worked on almost every continent, with numerous Fortune 100 clients, startups, and global non-profits, including Intel, Samsung, FedEx, Hitachi, P&G, Allianz, Facebook, LinkedIn, The Gates Foundation, WHO, and UNICEF.
Content
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U1
Introduction
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About Me
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Influences
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U2
Framing the Problem and Collecting Data
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What is Strategic Foresight?
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Framing
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Situational Analysis
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Identifying Signals 1
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Identifying Signals 2
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U3
Transforming Data into Valuable Insights
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Data Organization and Analysis
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Synthesis
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Speculate and Anticipate
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U4
Potential Strategies
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Identify Three Potential Strategies 1
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Identify Three Potential Strategies 2
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Scenarios for Each Option
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Select Your Strategy 1
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Select Your Strategy 2
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U5
Create Your Strategic Futures Playbook
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Key Considerations
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Branding and Communication
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Building a Culture of Agile Anticipation
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A Roadmap to Move Forward
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FP
Final project
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Strategic Foresight for Brands: Plan for Future Success
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Execellence
It was very interesting and useful for me. Thank you to the instructor for teaching this course.
Me ha gustado mucho. y muy ilustrativo con muchos ejercicios para poder lograr el análisis para la previsión estratégica.
Un curso esencial hoy en día.
Excelente curso