Strategic Foresight for Brands: Plan for Future Success
A course by Rich RadkaForesight Strategist
A course by Rich Radka, Foresight Strategist
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.
In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.
What will you learn in this online course?
19 lessons & 23 downloads
Framing
19 minutes, 7 seconds
Identifying Signals 1
15 minutes, 30 seconds
Data Organization and Analysis
12 minutes, 53 seconds
Synthesis
12 minutes, 18 seconds
Identify Three Potential Strategies 1
12 minutes, 0 seconds
Scenarios for Each Option
11 minutes, 56 seconds
What's included in this course?
Begin by getting to know Rich Radka and his professional background. He shares how his experience led him to help businesses anticipate the future, as well as his sources of inspiration that helped him along the way.
Next, Rich gives you an overview of what strategic foresight is, before laying out business priorities. Learn how to analyze the market’s current situation, and identify emerging signals that can define the future.
Rich then teaches you how to analyze the data you collected, and how to synthesize it into valuable new ideas. Discover how to create speculations that turn raw information into ways to anticipate the future.
Based on all the data and insight you’ve developed so far, define three potential strategies for your brand, and imagine scenarios for each of them so that you can select the best one for your business.
From there, you'll develop a strategic playbook, which you can use to identify implications for your business’ branding and product innovation. To wrap up the course, Rich discusses how to build a culture of “agile” anticipation for your company and create a roadmap for moving forward.
What is this course's project?
Develop a strategy for a practice case that anticipates market, tech, and social trends.
Who is this online course for?
This course is for anyone who wants to learn to analyze market trends strategically to ensure the future success of their business or that of a client.
Requirements and materials
No special knowledge is required, but it helps if you are already comfortable gathering and organizing data.
Reviews
- 1 year ago
Execellence
- 2 years ago
It was very interesting and useful for me. Thank you to the instructor for teaching this course.
- 3 years ago
Me ha gustado mucho. y muy ilustrativo con muchos ejercicios para poder lograr el análisis para la previsión estratégica.
- 3 years ago
Un curso esencial hoy en día.
- 3 years ago
Excelente curso
He has worked on almost every continent, with numerous Fortune 100 clients, startups, and global non-profits, including Intel, Samsung, FedEx, Hitachi, P&G, Allianz, Facebook, LinkedIn, The Gates Foundation, WHO, and UNICEF.
Content
- U1
Introduction
- About Me
- Influences
- U2
Framing the Problem and Collecting Data
- What is Strategic Foresight?
- Framing
- Situational Analysis
- Identifying Signals 1
- Identifying Signals 2
- U3
Transforming Data into Valuable Insights
- Data Organization and Analysis
- Synthesis
- Speculate and Anticipate
- U4
Potential Strategies
- Identify Three Potential Strategies 1
- Identify Three Potential Strategies 2
- Scenarios for Each Option
- Select Your Strategy 1
- Select Your Strategy 2
- U5
Create Your Strategic Futures Playbook
- Key Considerations
- Branding and Communication
- Building a Culture of Agile Anticipation
- A Roadmap to Move Forward
- FP
Final project
- Strategic Foresight for Brands: Plan for Future Success
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FAQs
Strategic foresight is a structured approach to anticipating market, technological, and social shifts. It helps businesses identify opportunities, reduce risks, and proactively adapt strategies to stay competitive in rapidly changing environments.
This course is designed for learners with an intermediate level of experience. Basic familiarity with business strategy or organizational planning is recommended but not required for participation.
You’ll need basic digital literacy and access to collaboration tools like Miro. An interest in organizational strategy, data analysis, and human-centered design will help you get the most from the course.
You’ll learn to identify future signals, conduct market and competitor analysis, apply scenario planning, use SWOT and PEST frameworks, and synthesize insights into actionable business strategies. The course emphasizes human-centered and agile foresight methods.
The course covers frameworks like PEST and SWOT for environmental scanning, teaches data grouping and pattern recognition, and shows how to analyze signals to spot emerging market trends and opportunities.
Yes, you’ll practice applying foresight methods to real-world business scenarios, including healthcare and music industry case studies, and develop future-oriented strategies tailored to your own organization.
Yes, you’ll learn to use human-centered design strategies and anticipate evolving customer needs, applying concepts like Maslow’s hierarchy and flow theory to inform innovative, people-focused solutions.