Strategic Foresight for Brands: Plan for Future Success

Overview

“In this lesson, I will share thoughts on how to connect your future strategy to company purpose and vision, how to engage leadership, and how to ensure your strategic playbook is seen as a living, evolving document rather than an artifact slowly growing obsolete.”

In this video lesson Rich Radka addresses the topic: Key Considerations, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“ Key Considerations In this lesson, we'll start building our strategic futures playbook. The way we'll start doing that is by looking at some of the key considerations you've already been building. First, we should ask ourselves, "Why are we creating a strategic futures playbook?" There are a few reasons. First, it connects everyone inside the company to where they are today to the future of what the company could be. Second, it sets a direction that can guide us through turbulence. We know the path to the future is not a smooth line like this but goes like this. This in turn helps us make...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (19)
• 1590 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing