Strategic Foresight for Brands: Plan for Future Success

Overview

“In this lesson, we will review our disconnected bits of data to find patterns within the information, and then make connections between the most interesting information to create unique insights that can create value for the business's future.”

In this video lesson Rich Radka addresses the topic: Data Organization and Analysis, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“ Data Organization and Analysis In this lesson, we'll review the information you gathered as part of your signal collecting and we'll look at the connections and the patterns in that data that will create meaning for the future of your business. I suppose you've collected a fair amount of data, so we'll do a data review to make sure you're familiar with what's there, both what it means and how it may connect to other things. The purpose of this review is to move our data, which is dumb information, bits of things that are out there in the world, and raise it up to a higher level, something...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (19)
• 1590 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing