Strategic Foresight for Brands: Plan for Future Success

Overview

“Let me share with you some more details that will help you find the signals for the future.”

In this video lesson Rich Radka addresses the topic: Identifying Signals 2, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“ Identifying Signals For this PEST scan, I won't overwhelm you with information, only one more trigger that might help you think through some good ideas to find these signals from the future. I have a couple other orientations, internal to the business and external to the broader world. Those triggers are, what about specific products? That may help me think about looking for a particular product. Or channel. How do you connect your product or service to the customer? How is it distributed? How does it get to them and how do they find it? What's your business model, is it subscription or p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (20)
• 1610 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing