Strategic Foresight for Brands: Plan for Future Success

Strategic Foresight for Brands: Plan for Future Success

“Welcome to the "Final Project" section and thank you so much for taking this course with me. I hope that you found the content useful and easy to follow. Now, I will explain the main steps of your project, so that you can share it with the rest of your peers: Framing The first step is to establish a clear purpose. This will drive your work and determine the foresight that you communicate, which the client can use in specific ways. Identifying Signals from the Future They are all around us. You just need to keep your eyes open! Transforming Data into Insights Map ideas back to evidence, current situation, and purpose. Speculation and Anticipation Consider what MIGHT happen, the implications of what it means, and how to be prepared for it. Strategies and Scenarios Combine logical approaches built on data with emotional narratives that illustrate the human experience.

And that's a wrap! I hope this course has given you a better understanding of strategic foresight design for your business. I can't wait to see your work! You can share your project with all of us by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be sure to let you know my thoughts when I can, though please be patient if there is a delay. In the meantime, engage with the work of other students. Give constructive feedback to help them improve. Thank you again for taking this course. Good luck!”

Partial transcription of the video

“ Final Project Hi. Thank you for completing the course. By now, you should've finished your project. If not, please complete the project now. Remember, just listening to me explain the process won't be as useful as you learning by doing. By completing all the tasks and the final project, you will develop skills and new expertise that you won't by just listening to me. All the activities that we've done in this course are part of a process and I want to review why each of these steps is important and we can't skip them, and why we are building from one step to another not repeating. The fir...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (20)
• 1610 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing