Strategic Foresight for Brands: Plan for Future Success

Overview

“In this lesson, I will use the PEST model that helps you create a 360º view of key signals that will influence the future of your business. I will then introduce several techniques to help you transform abstract trends into concrete narratives that anybody can understand and relate to.”

In this video lesson Rich Radka addresses the topic: Identifying Signals 1, which is part of the Domestika online course: Strategic Foresight for Brands: Plan for Future Success. Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services.

Partial transcription of the video

“Identifying Signals In this lesson, I'll define what signals are, introduce the PEST model that will allow us to find these signals and categories to make it easier to find all the important things about our business' future, and finally, some abstraction techniques that allow us to take those ideas and push them further to have application to the future of the business. We've already done the hard work of doing the situational analysis of the current business as it stands today. Now, we get to move to the fun part of identifying signals from the future. Do you remember the quote I gave you...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategic Foresight for Brands: Plan for Future Success

• Level: Beginner
• 100% positive reviews (20)
• 1610 students
• 5 units
• 19 lessons (4h 9m)
• 13 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Growth Marketing, Marketing