Introduction to Digital Product Management
Communication and stakeholder management
A course by Irene Prieto y María Granadino , Product Managers
Joined March 2010
About the video: Communication and stakeholder management
Overview
“As Product Managers we are constantly talking to other teams and people with very different profiles, in addition, we continuously make presentations and facilitate workshops. One of the most important parts of your day to day life will be stakeholder management. Therefore, it is essential to have good communication and expectations management skills. The best way to align teams for a product is by doing a Kick-Off session. This session has many steps to take into account, so you will see them in this lesson and you will be able to practice it in your Miro template.”
In this video lesson Irene Prieto y María Granadino addresses the topic: Communication and stakeholder management, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“Communication and stakeholder management As we have seen in the course, communication is essential to be a product manager. You will be constantly surrounded by meetings, of courses with stakeholders, clients, users. Therefore, it is essential that you know how to communicate. Stakeholders are very influential people with which you will have to work in your day to day. It is very important that you learn to manage their expectations and meetings with them. It is important that you have all the information in your hand when starting a product or project. I do not recommend that you order it ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity

Irene Prieto y María Granadino
A course by Irene Prieto y María Granadino
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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