Introduction to Digital Product Management
Throwing and Measuring
A course by Irene Prieto y María Granadino , Product Managers
Joined March 2010
Joined March 2010
About the video: Throwing and Measuring
Overview
“You will understand the importance of measuring for a Product Manager. You will know the data-driven and data-informed approaches, in addition, we will give you a review of different types of metrics. You will see how to use the framework that is used in Google, to start measuring from scratch. Finally, we will explain how we launch a digital product and You will see how to make a checklist of tasks to perform when you launch your product. ”
In this video lesson Irene Prieto y María Granadino addresses the topic: Throwing and Measuring, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“throwing and measuring As a product manager, when you launch your product, almost your whole life is going to revolve around metrics and to measure the results. But at the beginning of your career, and if you don't have a data analytics background, It is one of the tasks that generates the most fear and rejection. It is very important that you remember what we use metrics for. As a product manager, you will have a limited team to provide the maximum value to your users. Therefore, to use that equipment in the most efficient way, you need to be able to make decisions. But, remember, store al...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity
Irene Prieto y María Granadino
A course by Irene Prieto y María Granadino
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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